Instagram hashtags 2022: These Hashtags Have the Greatest Reach

 TABLE OF CONTENTS

• Why are Instagram hashtags so important in 2022?
• Find the best Instagram hashtags 2022 for your account
• Will Instagram hashtags still work in 2022?
• 4 mistakes that cost you range

Hashtags are a very important feature on Instagram that you can use to significantly increase your reach. Even if they have lost some of their importance in recent years due to a change in the algorithm, Instagram hashtags 2022 are still a crucial factor in building a large community on Instagram.

Just like in 2021, there are also some rules for Instagram hashtags 2022 that have changed when generating reach. For example, the number of Instagram hashtags is no longer important, but rather selecting the right ones for your account.

So that the use of hashtags on Instagram doesn't backfire, you need the right strategy on the one hand and the right hashtags on the other to push your reach up. So what are the top Instagram hashtags for 2022?

MORE ON THE SUBJECT

Why are Instagram hashtags so important in 2022?

Hashtags can significantly increase your visibility on Instagram. Hashtags allow users to search for the content they are interested in. If you use frequently used hashtags with your Instagram account, other users can find you. The result: You can generate new followers. 

Therefore, small and medium-sized accounts in particular benefit from the correct use of hashtags. Large accounts with six-digit follower numbers are successful even without Instagram hashtags 2022. Hashtags are an important, but by no means the only, cornerstone of your success. Or to put it another way: even the perfect hashtags are of no use to you if you don’t respond to your community or your image material is of poor quality.

Find the best Instagram hashtags 2022 for your account

Not all hashtags work equally well for every account and for every picture. Of course, there are hashtags that are searched for a lot and therefore work well. However, you have to distinguish here whether these hashtags really match your pictures. If a user searches for the #cats and then an image of a dog comes up, they will most likely be disappointed. This will have the opposite effect.

In order to use the right hashtags for your account, it is recommended to carefully analyze the hashtags that are relevant to your target audience. So think about it first: who do you want to reach with your pictures? What interests does your target group pursue? What hashtags do you think they will use to find content that interests them?

A competitive analysis can also be very helpful. Analyzing the competition will give you a good understanding of how high the engagement rate is for different hashtags. Here you can orient yourself well to the big brands and people who also serve your target group. However, that doesn't mean you should only use the most popular hashtags. It can often be worth using lesser-known hashtags to achieve a higher interaction rate.

https://theunion.kay.com/user/carloszueck https://git.cyu.fr/carloszueck https://www.construction21.org/member/48703/ https://www.sharegrid.com/p/carlos_zueck https://www.taskade.com/d/V7AFu4k5MA4eEpns?share=edit&edit=eVFKpdLuYCjD7R8t https://confengine.com/user/carloszueck https://www.researchcatalogue.net/profile/?person=1697807 https://www.ethiovisit.com/myplace/carloszueck https://www.givesendgo.com/saasbery https://www.facer.io/u/carloszueck

Will Instagram hashtags still work in 2022?

After the algorithm changes, the reputation quickly grew that Instagram had virtually destroyed the hashtags. Of course this is not the case. They just don't work like they used to. However, it is no secret that social networks are constantly changing and adapting. We have also seen a similar development at Google in recent years: While it was still sufficient to stuff a website full of keywords in the early days of the Internet, a much more sophisticated strategy is needed today to land on page one of the search results.

The user's need for high-quality content is now clearly in the foreground. Platforms that do not comply with this will not be able to survive in the long term. Therefore, it was foreseeable that the effect of hashtags would change. However, that does not mean that the Instagram hashtags 2022 are ineffective or even harmful, it just means that you have to adapt your strategy and avoid classic mistakes .

4 mistakes that cost you range

But the best Instagram hashtags 2022 won't help you if you make fundamental mistakes. Although there are many "insider tips" that are supposed to increase your reach on Instagram, they are by no means all recommendable. On the contrary: many of them turn out to be mistakes when they are used, which often do more harm than good. You should therefore avoid these 4 mistakes:

MISTAKE #1: USE AS MANY HASHTAGS AS POSSIBLE

In the past, the motto "a lot helps a lot" actually worked. Anyone who did not exhaust the 30 possible hashtags was missing out on reach. In the meantime, this has apparently turned into the opposite. A blanket statement that applies to all accounts cannot be made. You shouldn't use as many hashtags as possible if they don't really fit. Choose a few hashtags that describe the image appropriately. This increases the chance of generating followers who are really interested in you and your account.

MISTAKE #2: ALWAYS USE THE SAME HASHTAGS

As convenient as it is to copy and paste the proven hashtag block, you will only harm yourself. Because for the Instagram algorithm, this looks like automation. Such is punished with losses in range. In addition, it can happen so quickly that you adopt inappropriate terms, such as the year 2019.

MISTAKE #3: INAPPROPRIATE HIGH-REACH HASHTAGS

Of course, it's tempting to use hashtags that are doing really well right now. But if they don't match your content, you should keep your hands off it. You generate short-term reach and get a few likes, but you certainly don't build a community like this. It's also easy to look desperate when you're trying to get attention like that. Orient yourself to the interests of your target group and use the hashtags that address them specifically.

MISTAKE #4 USING BLOCKED HASHTAGS

There are hashtags that no longer work. Instagram takes action against abuse, e.g. B. there were more reports about content that used a certain term. Many hashtags are only temporarily blocked, but some are permanently blocked. Since these are of no use to you, you should check your hashtags regularly.

These Instagram hashtags 2022 will get you ahead

Which hashtags work well depends on your topic and your target audience . Only relying on the "big" Instagram hashtags leads to more reach, but your content will quickly go under. Rely on a healthy mix: Use large hashtags that match your content, but also small ones that address your target group.

But which Instagram hashtags 2022 are big and getting you ahead? Many Instagram hashtags were already popular in 2021 and are now trending in the new year. These include, for example, the topics of fashion, photography, travel, fitness and nature. But be careful: What works well today can be exhausted tomorrow. Use these lists for inspiration, but keep checking to see if they fit your strategy. Tools like Likometer show you which hashtags are currently in the lead. For a more detailed analysis, you can use various free tools .

GENERAL

#vsco community #liveauthentic #thatsdarling #darlingmovement #flashesofdelight #live the little things #nothing ordinary #thehappynow #die woche auf instagram #theweekin instagram #visualsoft life #visuals gang #instamagazine #instamagazine_ #saturdaze #insta inspo #igers germany #love #instagood #photooftheday #fashion #beautiful #happy #cute #tbt #picoftheday #smile #instalike #follow #followme #likeforfollow #love #instagood #picoftheday #happy #happiness

FASHION

#ootd #ootn #outfitoftheday #vintage #fashiongram #fashionista #chic #elegant #streetstyle #fashionable #haute couture #instafashion #trendy #fashiondaily #fashionaddict #menwithstyle #fashion goals #fashionlife #instastyle #shirtoftheday #passion4fashion #mylook #fashiondiaries #casual style #urban style #fashionlovers #fashion blogger #fashion inspiration #fashion men #fashion trends #fashion girl #style

OUT AND ABOUT IN NATURE

#getoutside #get outdoors #wildlife planet #trekking #climbing #hiking #mountains #lonelyplanet #snow #travelinspired #seetheworld #explore wildly #travel pic #solotraveller #instanaturelover #exploremore #animazing_nature #adventure love #backpackers #let's go somewhere #backpackers world #wilderness earth #middle of nowhere #campvibes #best vacations #liveoutdoors #the great outdoors #takeahike #outdoor adventures #around the world #bucket list adventures #get out and explore

FOOD

#yum #delicious #instafood #homemade#f52grams #feedfeed #foodlicious #foodshot #instafeast #foodporn #goodeats #nomnom #foodstagram #hungry #instayum #foodandwine #food styling #beautifulcuisines #heresy food #eatclean #foodgasm #homecooking #snack #goodeats #eat real food #foodography # food addict #culinary #vegan food #healthy

LIFESTYLE

#mornings like these #thatsdarling #darlingmovement #weekend #darling weekend #lifestyledesign #pursue pretty #petite joys #flashesofdelight #thehappynow #nothing ordinary #live the little things #well traveled #mornings like these #mytinyatlas #called to be creative #live colorfully #friyay #throwback #inspiration

BLOGGER

#fbloggers #fashion blogger #styleblogger #ontheblog #linkinprofile #lifestyle blog #blogger_de #german blogger #germanblog #bloggerin #lifestyle blogger #diy blog #blogger style #vegan blogger #blogger love #blogger_de #blogger blogger #blogger blogger

WORK

#girlboss #smallbiz #mycreative biz #digital nomads #makersgonnamake #on desk #wheniwork #creativelive happy life #hands and hustle #tnchustler #creative entrepreneur #workhardanywhere #startuplife #offeroftheday #onmywaytowork #work and travel #entrepeneurlife #entrepreneur #startups #entrepreneurs #entrepreneurs life #work harder ##workhardplayhard #business #businessman #businesswoman #business owner #business minded #business life

Conclusion

It's hard to say which hashtags you need to use on Instagram to become successful and generate reach. Because you can of course use the classic hashtags that everyone uses. The question is whether you then really reach the target group that you want to have on your Instagram page. So, it would be better to research the keywords that may not have as much competition, but are right for your target audience. In addition, you do not have to overload your images with hashtags. Use the hashtags that best describe your image. This way, users will find exactly what they're looking for and are more likely to stick with your Instagram account.